1. Confirm what you actually have
Record the brand, model number, generation and variant. Photograph the item and any readable labels. Similar-looking products can have different values: a different connector, capacity, edition or included accessory may change the comparison.
If the model is uncertain, keep that uncertainty visible. A generic item should not inherit the price of a named premium model simply because it looks similar.
2. Compare like with like
- Condition: working, untested and for-parts items belong in different groups.
- Contents: check whether a price includes a charger, box, stand or multiple items.
- Market: compare the same currency and delivery region, and account for shipping.
- Timing: a recent relevant comparison is usually more useful than an old, poorly matched one.
3. Keep asking prices separate from sale evidence
An active listing tells you what a seller wants, not what a buyer has paid. A completed listing is not automatically a sale. Even a sold listing needs a matching model, condition and a usable price before it is a strong comparison.
eBay recommends researching similar listings and checking past results when choosing a price. Read its pricing guidance. Availability in eBay's own tools does not mean every third-party scanner has the same sales data.
4. Choose a range, not false precision
Start with the cluster of genuinely comparable prices. Investigate unusually low and high results: they may be damaged items, bundles or a different model. Do not average unrelated results just to produce a number.
Illustration, not a live valuation: three comparable active listings at 70, 80 and 90 in the same currency show an asking-price range of 70–90. They do not prove that your item will sell for 80, or that any of those listings has sold.
5. Separate your listing price from your proceeds
Your asking price, final selling price and amount kept after costs are different numbers. Check the fees shown for your marketplace and account, plus postage, packaging and any other applicable costs. Do not treat an estimate as a net payout unless it explicitly includes those deductions.
Where WorthAI fits
Use WorthAI's photo identification and marketplace comparisons to start your research. Check the identity and source type shown in your result. Limited or poorly matched evidence calls for a wider range and more checking, not extra confidence.
Ready to sell? Use the photo-to-listing checklist. Buying instead? Read the thrift-store price check.