The short answer
Find the brand, model, colorway, style code and size on the tag inside the shoe. Clean them gently, keep the original box and extras, and photograph every angle including the soles and tags. Check recent sold prices for the same style code, size and condition, and sell through a channel that offers authentication for valuable pairs.
Step 1: identify the pair
Inside the tongue or on the inner side of the shoe is a size tag with the size and, for most major brands, a style code. The style code identifies the exact model and colorway, which is how buyers search. The box label usually shows the same code and size. Note whether the pair is new, worn once, lightly worn or well worn. Our guide to sneaker values explains how to grade wear.
Step 2: clean them safely
- Remove the laces and insoles, and wash the laces by hand.
- Brush off dry dirt with a soft brush.
- Clean the uppers with a little mild soap and water on a soft brush or cloth, working gently on mesh, knit and suede. Use a suede brush or eraser for suede.
- Scrub midsoles and outsoles with a firmer brush.
- Stuff the shoes with paper and air dry them away from direct heat.
Avoid washing machines, bleach and heat unless the maker says it is safe, as they can yellow soles, crack glue or shrink materials. Do not repaint or restore a pair without saying so in the listing.
Step 3: deal with odors and wear
Air the pair out and use a shoe deodorizer if needed. Do not hide wear: creasing, heel drag, sole wear, yellowing, scuffs and stains all matter to buyers. Check inside for torn heel lining and peeling insoles.
Step 4: gather the box and extras
The original box with its label, extra laces, tags, hangtags, dust bags and the receipt all help. A receipt from an authorized store supports authenticity. Never pair shoes with a box that is not theirs without saying so.
Step 5: photograph them
- Both shoes from the side, the front and the back, on a plain background in soft light.
- Top-down and both soles.
- The size tag inside each shoe, sharp and readable.
- The insoles, the heel lining and any logos.
- The box label and every flaw up close.
Step 6: research the value
Size, colorway and condition can change what a pair sells for, even within the same model. Scan the pair with WorthAI to identify the likely model and colorway and see an estimated worth with a range, a suggested asking price, a reading of buyer demand and the marketplace listings it found. Add a photo of the size tag if it asks, or tap Refine Result. WorthAI cannot authenticate sneakers, so treat the result as research. Then check recent sold prices for the same style code, size and condition.
Step 7: choose where to sell
- Sneaker resale platforms with authentication: buyers trust them for valuable and new pairs, in return for fees and condition rules.
- General marketplaces: a wide audience for new and used pairs; some offer authentication for higher-value sneakers.
- Consignment sneaker stores: they handle the sale for a commission.
- Local selling: fast for everyday pairs; buyers can try them on.
Step 8: write the listing
Include the brand, model, colorway name, style code, size and condition, such as "new with box" or "worn, no box". Our listing title builder helps. In the description, mention the size system (US men's, US women's or another), every flaw, any cleaning or restoration and what is included.
Step 9: price it and count the fees
Price from recent sales of the same code, size and condition. Fees differ between platforms with authentication and general marketplaces, so use the resale profit calculator to see what you keep through each.
Step 10: ship or meet safely
Stuff the shoes, put them in their box, and ship the box inside a separate shipping box so the shoe box is not damaged. Never put a shipping label on the shoe box itself. Use tracking. For local sales, meet in a busy public place and verify payment before handing the pair over.
After the sale
Keep your photos and tracking until the sale is final, in case of a dispute about size or condition.
Frequently asked questions
Where do I find the style code on my sneakers?
On most major brands it is printed on the size tag inside the tongue or on the inner side of the shoe, and on the box label.
Do sneakers sell without the box?
Yes, especially worn pairs. The original box helps collectible and new pairs most. Ship unboxed pairs in a sturdy box with padding.
Should I clean my sneakers before selling?
Yes, gently. Clean shoes photograph better and look cared for. Avoid harsh chemicals and washing machines, and never hide wear or restoration from buyers.